AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps on iOS in the UK - Q2 2022
Discover the performance of the top 5 beauty retail apps on iOS in the UK during Q2 2022, with insights into their weekly downloads and active user trends.
During the second quarter of 2022, the top beauty retail apps on iOS in the United Kingdom showed varied performance in terms of weekly downloads and active users. Here’s a closer look at how these apps fared, according to Sensor Tower data.
Boots saw consistent weekly downloads, starting with approximately 23.6K at the beginning of April and peaking at around 29.2K towards the end of the month. Weekly active users also showed a steady increase, growing from 154.8K in late March to 184.1K by mid-June.
LOOKFANTASTIC: Beauty & Makeup experienced fluctuations in weekly downloads, beginning the quarter with 12.6K and reaching a high of 17.9K in early May. Active users also saw growth, starting at 37.4K in late March and peaking at 49.4K by the end of June.
Superdrug - Beauty and Health maintained a fairly stable download rate, beginning with 7.5K in late March and peaking at 10.7K in early June. Active users followed a similar trend, increasing from 25.8K in late March to 31.6K in early June.
BEAUTY BAY had a modest weekly download performance, starting at 2.8K in late March and peaking at 4.4K in late May. Active users showed a slight increase, from 28.2K in late March to 31.4K by late May.
Cult Beauty: Beauty & Makeup saw varied weekly downloads, starting at 1.4K in late March and reaching a peak of 7.3K in early May. Active users also increased, beginning at 5.7K in late March and peaking at 12.1K in early May.
The data provided by Sensor Tower offers a comprehensive view of the performance of these top beauty retail apps. For more detailed insights, visit Sensor Tower.
